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Hasbro and Discovery Plan Channel Based on Toy Brands
New York Times, United States - Brian Stelter By BRIAN STELTER Heightening the competition among cable television channels for children, Hasbro and Discovery Communications plan to jointly reformat a channel with programs based on GI Joe, My Little Pony and other classic toy brands. … Hasbro and Discovery join to create toy TV mania Bindi the Jungle Girl, Meet GI Joe Hasbro, Discovery to form new kid's TV network – Update |
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